What Benefits Social Media Can Bring To Your Business?
There was a time when huge billboards and expensive TVCs were considered as the strongest marketing tools. But now, digital marketing has provided a variety of cost effective marketing tools through which you can achieve your desired business goals. These marketing tools include customized mobile apps, responsive websites, quality content (which includes attention grabbing images, videos, infographics, articles and blog posts) and social media platforms.
Besides others, social media possess great potential to advertise and promote your business. Social platforms like Facebook, Twitter, YouTube, LinkedIn, Google+ and Pinterest are the most engaging platforms. About 90% of the people use them to search their desired products and services. Setting up a social media profile of your business on all the major platforms is the most cost effective solution that attracts your customers, directs them to your business website and keeps them engaged with your products and services.
Have a look at the major benefits that social media can bring to your business!
Attracts New Employees
LinkedIn is a dominant professional networking site, which gives access to 300 million professional resumes of competent candidates. That is why; more than 70% of jobs are posted on LinkedIn these days. This high percentage shows that businesses are highly likely to find eligible candidates through social sites. However, Facebook hasn’t created any system to facilitate both employer and job seekers, but many companies have built Facebook Apps through which, posting and perusing job openings have now become easy.
Drive New Revenue Opportunities and Retain Customers
Social media platforms are significantly increasing the revenue of many businesses. And the key is customer service. When you address the concerns of your customers through social channels, it not only enhances customer experience, but also shows that you value their opinion. Social media engage your customers in two-way dialogue and strengthen the relationship. However, it is difficult and expensive to acquire a new customer; you can retain your existing customers by providing them some incentives such as special offers and deals. These incentives motivate your customers to make more frequent purchases.
Accelerate the Sales Cycle
When you offer valuable discounts and coupons to your customers, they are more likely to make bigger purchases and these bigger purchases generate your sales leads. As I have already mentioned that 90% of the people access social sites to find their desired services and products, businesses cannot deny the importance of social media sites, especially Facebook which lets you create a customized page for your business in which you can integrate Apps, Images and Blogs to show the true image of your business to the world.
Get the People to Promote Your Brand
With social media promoting your brand and products has become as easy as ABC. Social networking lets your customers to share your images, posts and blogs on your behalf and spread them in their friends circle. Facebook, Google+, Pinterest and Instagram amplify your business message and generate greater awareness.
Asking your customers to tag their friends in your images and posts and sharing them in their network is another technique to promote your brand and get noticed.
Attract Media Attention
Large number of small business firms has promoted their business through social media. Rather than spending huge amount of money on constructing a website or Mobile App, they preferred unlocking the true potential of social media for their brand promotion. YouTube, Facebook and Twitter have helped a lot of businesses and professionals around the world to get the media attention. Many web designers, animators and app developers are approached by larger media and advertising firms after they promoted their work through YouTube, Vimeo and Facebook.
Promote Your Events
All the major platforms, including Facebook, Twitter, Google+ and YouTube are valuable resources to promote your events and blogs. If you are going to arrange an event, you can produce a short interactive and informative video to share on YouTube and other social networking channels. You can also share useful content that is available on your blog or can offer a subscription to your customers to keep them up-to-date with your products, services and latest offers.
Benefits of social media are not limited. It provides you an interactive medium to show your personality to your customers. You can attain thought leadership if you understand and utilize the real potential of this great marketing platform.
Mahnoor is a four year veteran of using social media and both web and mobile technologies to built digital relationships for businesses, organizations, and individuals. Mahnoor speaks, blogs, writes articles, and make media of all kinds at Pevolve.
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