Why Opt For A Custom Mobile App Now?

by / Thursday, 22 May 2014 / Published in Latest posts, Mobile - Smartphone, Tech, Uncategorized

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Digital marketing has entirely changed the way through which the people were use to advertise or promote their services and products. Now businesses are available with a variety of marketing tools that are both cost effective and convenient. In this competitive world of digital marketing, all the businesses want to achieve success by utilizing the most appropriate tool to market their services and products. Whether it is a responsive website or mobile app, business owners have to make a better choice to attain their business goals. Responsive website is no doubt! A better solution to target potential customers, but it can either be costly or time consuming. Whereas, mobile apps are easy to build, costs less and gives a great user experience to the customers.

Smartphone’s and Tablets are rapidly becoming the need of every individual. According to a report by Flurry; about 86% of the time by an average Smartphone user is spent on mobile apps, and only 14% of the time is spent on mobile websites. Large business organizations are already earning amazing profits by equipping their business with a mobile app. Therefore, it is a visible indication for the small businesses to develop a native mobile app to acquire their desired business goals.

Creating Brand Awareness

Mobile app is an important element that you need to include in your marketing strategy. It is an essential tool of your marketing campaign. Some of the viral marketing campaigns went successful just with the help of a mobile app. With enhanced user experience; it creates brand awareness and reinforces your brand’s value on your customers.

Targets Potential Customers

Mobile apps are the best option to keep your customers engaged with your brand and services. Through a mobile app, your customers can get the instant information about your brand and products. It has enhanced usability than a website. Mobile app’s smart user interface provides information about several deals, packages and offers in real time and your customers can access your products and services 24/7 anywhere they want. By providing good customer support, you can increase your ROI and can establish a strong relationship with your potential customers.

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Easy Payment Processing

By including a PayPal, Credit Card or Debit Card processing feature in your mobile app, you give a convenience to your customers to pick their desired payment system. Multiple payment options ensure that you are not losing any important sales of your business. By initiating security enhanced transaction, you give your customers a strong reason to trust you and that directly brings great profits to your business.

Instant Feedback

Mobile apps enhance your business performance by providing you valuable feedback from your potential customers. This interactive medium helps you to gather useful information about the demands and desires of your customers, which you can use to improve the quality of your product and services.  With a mobile app, your customers can easily approach you to inform, what next they are expecting from you.

Google Proof Solution

Instead of spending a huge amount of money to build a SEO friendly website, you can utilize the power of mobile app that can never get affected by Google Algorithms. Many businesses have turned their focus to develop a mobile app just because; they wanted to secure their business from Algorithms change that has badly affected many websites. Mobile app stays in Smartphone of the user as long as they want. With notifications and promotional offers, it keeps reminding the importance of your brand and services to your customers.

Mobile apps can bring tremendous profits to your business. By investing a little on building a custom mobile app, you can speed up your business revenue while leaving great impression of your products on your customers.

Mahnoor is a four year veteran of using social media and both web and mobile technologies to built digital relationships for businesses, organizations, and individuals. Mahnoor speaks, blogs, writes articles, and make media of all kinds at Pevolve.

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