Elements of an Effective SEO Strategy

by / Tuesday, 26 November 2013 / Published in Latest posts, Tech, Web Development - SEO

Building a website is easier than ever, so it is not surprising that people with little experience in the field are choosing to do so. Naturally, there is no point in having a website if you don’t intend on promoting it and helping it attract new visitors. This is why there have been a number of people trying to dabble in SEO, and why we have decided to make the job easier for them by making this short SEO guide. While it may not be able to exactly get you to the top of the results pages, it should give you a general idea of the elements that a successful SEO strategy has to encompass.

Keyword Research

If you want to target your website to attract a certain type of visitors looking for specific things, you have to optimize it for the desired keywords. You can use one of a number of handy tools to check which how to formulate your keywords, based on their popularity, competition and relevance to your website. This may be a painstaking process, but it can also be quite interesting as it demands a lot of creativity and an ability to think outside of the box. Naturally, it is also a foundation of a successful website.

Onsite Optimization

Once you have an idea of which keywords you wish to target, you need to be able to make your website convey that idea to search engines. On page optimization is intended to make your site run as smoothly as possible and to recommend it for certain keywords. You can achieve this by making an HTML sitemap, which makes your site easier to index, titling your pages in a way that implies a relation with certain keywords, organizing the internal linking structure and ensuring a pleasant user experience.

Getting to Know Your Competitors

One of the best ways to determine what your next step should be is to take a look at what successful websites that are topically related to yours are doing. This includes analyzing their incoming links and promotion opportunities that they are making use of, but also finding out something about their site’s structure and organization. There are numerous tools that can help you with either, so stop guessing and start learning from successful people.

Producing Top Notch Content

The most important part of an SEO strategy is publishing content that will attract new visitors and make them want to come back and recommend the site to other users. Sure, your content should be keyword optimized, but this should never come at the expense of its quality.

Gaining Prominence in Social Media

Signals from social media are becoming increasingly important to search engines, mostly due to the fact that they are sent out by actual people and not mindless machines. Naturally, just making a profile on Twitter or Facebook won’t do anything for your exposure if you are not actively maintaining it and trying to engage other users. However, once you have a decent following and the attention of the important people in your niche, you can expect significant improvement in your rankings.

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SEO strategy - Keywords Research