Facebook Apps: Best Way to Promote Your Business

by / Tuesday, 29 April 2014 / Published in Latest posts, Mobile - Smartphone, Social Media, Tech, Web Development - SEO

Facebook is a great platform to grow your business, with its 1.19 billion monthly users it has a huge potential to deliver your business the right amount of revenue that you deserve. It can become your perfect marketing tool to promote your product or services and provide you long term benefits.

Incorporating an app to your Facebook page, allow your customers to access your products and services anytime they want, it not only provides a great customer experience but also increase your return on investment. Through a Facebook app you can run different contests, promotions, and can provide superior customer support. Creating a Facebook app can benefit you in many ways, so let’s have a quick look at some of its most essential benefits.

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Facebook App Drives Traffic to Your Website

When a potential customer visits your Facebook page he/she can surely visit your website by using your customized app. There could be many different features that could attract your customer to use your app such as news and business updates, attractive medium showing your products or services, useful video tutorials and customer support services.

Develop a Strong Social Network

Facebook apps provide you a single platform to gather all your customers at the same place. If you have built your profile on other social networking platforms like Twitter, LinkedIn, Google+, Tumblr, Instagram, YouTube or Pinterest, you can cross promote it and your Facebook followers will also follow you on these platforms as well. It will not only give you more fan following on these platforms but will definitely increase the number of your potential customers.

Promote Your Blogs through Your App

It’s an amazing forum to promote your blogs. You can provide engaging content through your blogs on different social forums; especially on Facebook you can add an archive of your blogs on your page. This can help to create better awareness about your products and services. “NetworkedBlogs” and “RSS Graffiti” are two of the most popular tools of blogging which you can integrate with Facebook.

Contest and Announcements

You can use a single platform to launch new products, make announcements and updates about your services, and upcoming events. You can use different contest applications to run a successful campaign. The most popular and useful apps are Strutta (great platform for photo and video contests) and Offerpop (have many types of contest apps to choose from).

Significant Increase in Conversions

The core objective to develop a Facebook app is to convert more users into customers. 91% of people use Facebook to look for a desired business or service. You can create an intuitive contact page so that your customer can instantly reach your customer support services and contact you. Without any advertisement, it allows users to be in touch with you when they are using Facebook. You can integrate your Facebook page with strong customer service app like “Parature” which ensures your strong relationship with your customer.

Email Subscription Feature

Email subscription allows you and your customers to get in touch directly via email, because only about 12 % of your Facebook fans see your Facebook posts. Email subscription allows them to get your each and every important updates and offers.

Through utilizing the vital qualities of Facebook app large number of businesses has experienced great success in the industry. Facebook app provides a strong interlink with your customers, and also helps them to get connected with your brand. With all its benefits it is important for every business that is going to develop a Facebook app, to have all the necessary information about the customers to respond them accordingly.

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With all the new digital marketing strategies from responsive design, mobile apps development and SEO; Facebook App is another useful tool to build your strong online presence.

Mahnoor is a four year veteran of using social media and both web and mobile technologies to built digital relationships for businesses, organizations, and individuals. Mahnoor speaks, blogs, writes articles, and make media of all kinds at Pevolve.

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