How social tools can grow your business rapidly!!

by / Wednesday, 20 November 2013 / Published in Latest posts

In today’s world, if you want to generate more business  and to increase your productivity then you should make use of social media tools. It will not only improve your performance with the client and stakeholders but would also develop healthy relationships within the organization.

Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. More that 3,000 marketers were surveyed, and their responses provide valuable insights into the benefits of social media marketing.

  • 89% of respondents said that social media marketing has generated more business exposure
  • 64% saw lead generation increase by using social media 6 hours or less per day
  • 69% of marketers use social media to gather marketplace intelligence
  • 62% of marketers using social media for 2+ years reported a rise in search engine rankings
  • 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses.

There are many social media tools which are used by businesses depending upon their needs and requirements:

  • Tools for pictures, video, audio and screen capture
  • Tools to measure and track results
  • Tools to manage content
  • Blogging tools
  • Twitter tools
  • Other social media tools

Tools for pictures, video, audio and screen capture:



Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. Extremely handy for locating and adding links to specific Web pages.

Flickr Creative Commons Search:

It  is go-to source for photos for the blog and presentations. Using Flickr’s advanced search, you can browse photos that are specifically made available under a Creative Commons license, allowing you to use them with attribution in blog posts, etc.


It is a stock photography agency and global image marketplace from which visitors can download images through a variety o packages.It can be used in presentations and workshops.


Skitch has an incredibly intuitive image grabber and cropper (for Mac) that has the very attractive added benefit of being free.


Cinch can be described as an audio version of Twitter.You can upload and share audio clips into an online stream.It can be used to record short  clips as well and this service  quite easy and convenient  for mobile use.

Tools to measure and track results:

Google Alerts:

It is a very helpful free way tool to monitor your brand terms across the globe.

It regularly checks to see if there are new results to the entered  query of your interest.In case of any new results Google Alerts sends them to your email.

Google analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.It is the most widely used website statistics service

It keeps track of the visitors which also include search engines and social networks. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.


It is one of the most suitable tool for traking search engine positioning.This tool can easily tell that whether you are in Google,bing and also tells which search terms are important to you and to your business.

Tools to manage content: allows you to save all the links which you have shared on Twitter, Facebook or at any other place.It is a place where you can keep all the links which you or your friends already shared on social profiles.It  works similar to Facebook and Twitter where you have followes and information is presented in th e form of a timeline.


Storify allows you to tell your story  to the world by using  social media like Facebook, Twitter or YouTube.Storify story timeline  in which users can add comments and can also provide links or urls in their stories.

Alex Clare is a ten year veteran of using social media and both web and mobile technologies to built digital relationships for businesses, organizations, and individuals. Alex speaks, blogs, writes articles, and make media of all kinds at Pevolve.

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Social tools - Tools for pictures, video, audio and screen capture